The DNA Paris Design awards honour designs in the disciplines of Architecture, Interior design, Landscape Design, Graphic Design and Products design awarding the best designers worldwide.
This year, the rebranding of Chipolo in collaboration with Mina Arko is the winner of the DNA Paris Design awards Graphic Design/Colorful project prize.
The brand redesign, that coincided with the launch of a new product, Chipolo Card, and a complete upgrade of the Chipolo Classic and Chipolo Plus, took a closer look at how we see ourselves and how others see us as well.
At the beginning of the project, we first took a closer look at the company. Chipolo was founded by six friends as a side passion project and their relationship was the cornerstone of the new identity.
While the rest of the tech world was fixated on the muted colour palette, we went with strong, primary colours to emphasize the usability and reliability of Chipolo. Simple forms and strong colours were used throughout the new identity, including photo shoots and videos.
‘We didn’t set out to just redesign the visuals (as is often mistaken when we use the word branding), we worked on redefining how the company sees itself (and while at that, did research how others see it as well). We also re-examined how it talks, behaves and collaborates. And lastly, we put it all in new visuals.’
The Chipolo rebranding project was an amazing and inspiring experience for us that helped us reflect how we feel about Chipolo through a vibrant, fun new design.