The importance of colors in our life

There is no denying the link between colors and our emotions, and we even have an abundance of idioms to show what way each color can affect your mood.

It can be a small thing, such as gazing out the window at a patch of green for a few minutes or wearing something bright on a rainy day. 

The first might calm you down or help you refocus, while the latter will give you a boost of energy on a day when you would typically be running low. 

Do you ever feel blue? Are you green with envy? Are you seeing red? Is your world black and white?

There are a few reasons why we react to colors the way we do.

Our relationship with colors

Not everybody will react the same way to the same color. 

Colors influence us on a few different levels. On one hand, we are conditioned socially and culturally (we mourn in black and wear white mostly in the summer) and on the other hand, our reaction is also personal, influenced by how this color is presented in our own lives. 

Red is typically associated with a sense of urgency. It represents danger and forces us to become more alert, more active.

But it might also be one of the colors in your grandma’s kitchen, making you feel warm, loved, and safe instead.

Warm vs. cool colors

Colors are commonly divided into two categories: warm and cool colors.

Warm colors such as red, orange, yellow, and combinations of these provide the illusion of heat and warmth because they remind us of sunlight or heath.

Visually, warm colors will appear closer or like they are advancing towards you.

Cool colors such as blue, purple, and green provide a sense of calm and relaxation because they are a visual reminder of elements of nature like water, sky, and grass.

Opposite to warm colors, cool colors look as though they are further away or receding from us.

Surrounding yourself with the right colors can improve your mood, relieve stress, and help you get a good night’s sleep.

So how do you pick the right colors for yourself?

The most important thing is to create an environment that will have the right amount of both colors and will not side too heavily in one direction only. 

For example, a little boost of yellow is a great visual pick-me-up but too much will distract you and can even make you agitated in the long run.

Warm colors attributes

Warm colors can be inviting, comforting and stimulating.  and invoke powerful feelings like joy, playfulness, and passion.

Red attributes - love, passion, heath, joy, energy and life

Orange attributes - warmth, change, and health

Yellow attributes - happiness, cheer, warmth, optimism

Pink attributes - romance, gentleness, sweetness, playfulness

Gold attributes - riches, opulence, and tradition.

Cool colors attributes

Cool colors have a calming effect and will help you relieve stress and make you feel refreshed.

Blue attributes - calm, wisdom, importance, trust, and integrity

Green attributes - health, growth, environment, tranquility and harmony

Purple attributes - wealth, nobility, luxury, spiritualism, magic, creativity

White attributes - innocence, cleanliness, clarity, and openness

Black attributes - authority, power, elegance, and mystery

Colors played an important role in creating Chipolo key finders and have stayed a vital part of our identity to this day.

Losing your keys is such a small everyday inconvenience, but just like colors, it provokes a range of emotions that very few other situations do. You can feel scared, rueful, angry, stressed, relieved, and calm all in a space of a few minutes.

A vibrant pop of color attached to your keys can provide some relief and it makes it easier to spot if you ever can’t find it in your pocket!

Colors play a vital role in our lives and how we respond to our surroundings. The colors you surround yourself with can influence your perspective and emotions, as well as those around you.

A mix of warm and cool hues will help you find your own balance, so use the above short guide as a starting point to help you determine how to use them to your advantage and help yourself in everyday situations.

Treat yourself to a smart little splash of color that'll help you track down your misplaced items in seconds. 

Related blog posts

Chipolo bluetooth key finder 10 years featured 3

We’re 10 years old!

Happy birthday to us! In the last 10 years, we helped find things more than 13 million times and have helped find misplaced phones more than 8 million times.

Bluetooth trackers banned on planes false featured 2

Lufthansa and AirTags: Are Bluetooth trackers banned on planes?

It’s ok to have an AirTag (or a Chipolo Spot) in your luggage.

Chipolo multitasking myth or reality featured 2

Multitasking – myth or reality?

It’s a myth! The human brain cannot focus on two high-level tasks at the same time and every time you feel like you’re multitasking, what you’re really doing is...

Chipolo lost keys dos and donts featured 2

Lost keys - The Dos & Don’ts

Lost and misplaced keys are an irritating problem that nobody wants to deal with. So why don’t we do something about it?

Select your store

It seems like you are on the wrong store compared to your location. Please select your location from the dropdown menu.


cm in
Body length (A) 70 72 74 76 78
Chest Width (B) 49 52 55 58 61
Sleeve length (C) 21 22 23 23 24
Body lenght (A) 27,6 28,3 29,1 29,9 30,7
Chest Width (B) 19,3 20,5 21,7 22,8 24,0
Sleeve lenght (C) 8,3 8,7 9,1 9,1 9,4