We didn't build Chipolo with strangers we met at a networking event or take cash that came with investor strings attached. Instead, we built everything on our own terms and chose our own path. One paved with real friendship, innovative design, and an unapologetic amount of grit.
By staying independent, we’ve kept our values – and our soul – intact. Turns out, the best ideas aren't born in bland, heartless boardrooms. (Spoiler alert: They start over pizza and beers.)
An extremely rare photo of all seven founders in the same place.
(Yes, the chronically late friend actually made it.)
Over a decade later, we’re still helping millions of friends find their things (so everyone can finally show up on time).
Just another AirTag rip-off?
Could be! Maybe we secretly invented a time machine in 2013, traveled to the future, and stole Apple's idea. You never know.
2012 • The idea
The idea for Chipolo is born over pizza and beers.
2013 • Kickstarter
We launch a Kickstarter campaign as one of the first Bluetooth trackers.
2017 • First wallet tracker
We launch Chipolo CARD, the thinnest tracker on the market at the time.
2019 • Patented alerts
We patent our Out of Range Alerts (early notification with minimized false alerts).
2020 • Ocean edition
We launch our first limited edition tracker made from recycled ocean plastic.
2021 • Apple Find My
ONE Spot becomes one of the first trackers to join Apple Find My. A few weeks later, the first AirTag is launched.
2023 • Google’s Find Hub
ONE Point becomes one of the first trackers to join Google’s Find My Device network (now Find Hub).
2025 • Our best trackers yet
We launch POP, LOOP, and CARD, our first lineup of universally compatible trackers.
Small town, big impact
Chipolo is based in Trbovlje, a small Slovenian town with a rich mining history and a heavy industrial soul. Our founders grew up here, and despite the challenges of having a global reach, staying local wasn't a difficult choice. It’s our way of giving back to the community that shaped us.
We owe our grit to the generations that came before us. Our parents and grandparents worked deep in the local mines and yet always found a way to bring some joy back to the surface. It’s that same defiance – which we locally call the matkurba* spirit – that drives us to build trackers that don’t quit.
VERY IMPORTANT SIDENOTE
*Matkurba: A common, multi-use local cuss word. To us, it represents a no-nonsense attitude and the resilience required to build something great against all odds.
By putting our heart into our work, we get to share that spirit with the world and fix life's little headaches along the way.
Colors are part of our DNA. We made vibrant shades our signature from day one. In a sea of monochrome gadgets, we wanted to bring some playfulness, energy, and fun to everyday tech.
Chip + color = Chipolo*
Yep, colors are built right into our name. But they aren’t just for show. They make it easier to spot your items, too. It’s a practical, intentional design choice. They catch your eye instantly, whether your keys are buried at the bottom of a bag or left behind on a park bench.
* Made you think of Chipotle? Our trackers don’t come with a side of sauce (though the added peace of mind is just as delicious).
Meet us behind the scenes
There’s a small, close-knit and super talented team which handles all of its core operations, research, development, marketing and their now highly acclaimed product and UI design.
In our core, we’re simply family and friends.
