What sets Chipolo apart is that it’s exceedingly reliable, as well as its ability to locate the smartphone it’s connected to. If the Chipolo is shaken, the smartphone it’s paired to emits a tone, giving the device a dual purpose (TrackR includes similar functionality, but I found the feature unreliable).

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… I love being able to quickly find my keys or my phone around the house, and I'm tempted to get a few more Chipolos for other important things I don't want to lose — my bookbag, for one …

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"In Japan, some of our Chipolo users are attaching them to their kids so that when their kids are in the playground they will be notified if they go out of range," said Tadej Jevsevar, a co-founder of Chipolo, which is based in Slovenia. If someone loses the smartphone, shaking the Chipolo tag can help them find it by making the phone ring, even if it is in silent mode, according to Jevsevar.

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"The Slovenian manufacturer claims that the Chipolo has a 60 metre range and having given it a run for its money, I’d have to agree that it does.

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the today show Chipolo review